Positive members Louif Paradis and Alex Cantin teamed up with long time friend Ben Bilocq for an adventure into the wild Japanese pow! Make sure to watch this video, makes you want to hit this as well.
Here is a little sneek peek of the work we’ve done for the last months.
I FOUND is back but brings along another project you might have heard, the Outerwear collection which is a big addition to the Positive family.
Also we are introducing the new project called NUCLEAR we started with well knowned street killer Louif Paradis.
Like we weren’t too occupied with these last 3 projects, we decided to jump into the fishing and hunting market with our IFOUND Fish N Game District.
Make sure to watch all the lines dropping next fall to a shop near you.
Big thanks to Fritz Laroche, the Gravel Agency as well as Martin Gravel.
Oli Gagnon, Michael Tremblay, Oli Croteau, Dom Gauthier and JF Gravel for their amazing shots.
Also thanks to all of you who support the brand and all devoted Positive members, you know who you are!
Cheers.
It’s been a good push in the back for future projects to see the SBC business ratings that came by the office yesterday.
Well I FOUND is #2 in the province of Quebec for the headwear that got the most recognition on the market and #5 for Canada!
Thanks to all riders, shops, customers and friends who support us since day 1, and also those who jumped on the Positive vibe in the last 7 years of our existence.
We will never thank you enough!!!
You rock!

Frank Bourgeois making the first ever IFOUND outerwear ad!

Our 4 catalog covers for the 2013 upcoming projects!
Here is a good view of last winter Louif spent hitting rails and traveling with friends!
Video edited by Salomon snowboards and Bonfire.
Real technical and innovative tricks to make you cry.
Also there is an article on PUSH but sorry it’s only in French!
Louif is a busy man as you may know it. He had the honor to be invited at the Snowboard Garden Festival in Grenoble as one of the 4 godfather of the event. Along with him were Nicolas Muller and both De Le Rue brothers Victor and Xavier. Louif took the opportunity to not chill down but stay technical while riding the skate setups offered by the festival. Looks like one NOT TO MISS event. Hopefully they are planning one for next year so stay alert.
Wow such an impressive overview of an evolution which doesn’t seem to stop. Louif Paradis is not only the master of style in urban riding, but also the master of tech. Good to see such bangers back to back and get a deeper look into Louif’s favorite top 5 tricks.
Big up Louif, continue to amaze us!
Here is a nice interview with Xgames real snow winner and Positive member Louif Paradis.
Read all the interrview HERE!!!
Louif been busy this past winter touring the land of the rising sun with fellow Salomon and Bonfire team riders.
Looks like they had plenty of snow and a lot of fun with their nippon friends.
A video to watch to give you the taste and envy to go shred in Japan.
CLICK HERE TO WATCH IT!!!

The Ride Shakedown 2012 just finished and the IFOUND riders didn’t go unnoticed.
Frank April, Louif Paradis and Jason Dubois put up a good fight on the rail jam contest. Finally Frank April attended the podium on the third step. Also Jason Dubois got noticed on the slopestyle main event the next day qualifying first and he ended up at the fifth place for this 2012 edition. Good work boys!
Here is certainly a non conformist interview of Louif instants after he won the X Games Real Snow in Aspen
done by Peter Line. See it HERE!!!

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