We just updated the SUMMER 2010 in the COLLECTION section.
Browse our latest release, the gear is fresh out of the box in all your favorite shops as we speak.
Make sure to be quick cause it won’t last long.
You can also view it here.

Here we go again. Come and visit our booth in the SKDW village and look for the special I FOUND-SHAKEDOWN collab beanie.

I FOUND Positive machine Jason Dubois wins it all at Mont-Comi for the fifth edition of the SnowMission. Once again the set up was just crazy, inspired by a well known Quebec street rail. The competition was tight but with the flaming riding of Jason and his hability to stomp as much as he wants the win was in his pocket. Congratulations Jason, you deserve it. Big up to all the workers who helped build this nice course and to Alternative for their never ending love of snowboarding. See you next year.

Consequences of the flaming success of the SHAKEDOWN in eastern Canada, the guys at Dizzle teamed up with Ride once again, but this time their plan is to bring the Shakedown in the USA, at Summit at Snoqualmie, WA. This contest has the reputation to be the most appreciated by all the riders and spectators.

IFOUND has been their official headwear sponsor since day 1, and with the  launch of I FOUND USA in 2010, nothing could show better what we’re all about: having fun! Come and visit our booth in in the Shakedown Village and meet the Positive Group.

CR, Iberg and Tanner, happy and livin their life how they wanted to.  We will never forget you and the great moments we lived. Legendary thanks!

“Only the things that you truly love will you pursue with that energy, and for me, my family, my friends, and skiing, that’s it for me, that’s my life. The joy I get from skiing…that’s worth dying for.” – CR Johnson